“Social Architecture” …..building design viewed from the perspective of the end user… reflecting close attention to supporting and encouraging residents to carry out as many daily life activities as possible.
The concept of integrating housing and services for seniors into the mainstream community is one that is yet to emerge fully in Australia. There is, however, a subtle re-defining of the market in silent movement by this demographic who are, by default, and independently, establishing seniors living communities along seaside scapes or in inner city apartment living. Lessons can be learned with the way these models are being established by demand and without formal planning.
Although retirement living development can attract one-off and short term involvement for any developer, entrepreneurs and savvy operators in Australia, Canada, UK and the USA have captured significant business potential in providing service package and ‘software’ solutions for seniors. These packages are offered as menus of services.
In Australia there is still much to be done in developing conceptual lifestyle models to meet the needs of active seniors and assisted living including offering services that will suit the new and changing demographic environment. Overall, such models need to be capable of meeting a diverse range of situations and changing circumstances confronted by seniors and their families into the future. Lifestyle retirement is about future human growth and opportunity. Retirement living and retirement villages in Australia have long been perceived by the outer community as the first step in the journey towards the grave. This perception is rapidly changing and the international trends of lifestyle communities have come a long way to change this perception. However, there is still the stark reality that seniors, while they are more healthy and active now, will have a proportion of numbers that will become more dependent and will demand support services that include levels of care.
Based on international marketplace trends, it is evident that successful developments for older persons will offer the fullest possible healthy ageing design principles, lifestyle options and ageing in place arrangements that include optional services such as lifestyle support, accommodation, care and social integration. The initial software may comprise a menu of packages that are offered as fee for service schedules delivered fully in-house as an integral part of an overall fee. There is consequently a need to explore the concept of integrated seniors housing further to establish a model that will fit the new market in its entirety, offering the choice that baby boomers will demand.
Australia’s response to the future seniors living is under constant review and this will need to be continued and evolved. Looking at worldwide practice and trends will assist the industry as a country and to review the ways that are working around the globe. ThomsonAdsett have partnered with the RVA to conduct industry study tours to international destinations looking at these trends. Chris Straw is ThomsonAdsett’s Principal Retirement Living Architectural Director, Managing Director Victoria and National Chairman and recently accompanied the RVA CEO Andrew Giles on the RVA Global Retirement Communities study tour to San Francisco.
ENDS
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